The other day I read a really interesting article about marketing for indie authors. The author stated that every indie author should ask himself if he has a three month, six month and one year marketing plan. Being the good student that I am I immediately asked myself. Then I stopped short: a three month plan? Seriously? Hell, I am lucky if I have a three week plan, or a three day plan come to think of it.
Here is how I managed my last marketing campaign:
- I observed that sales of my fantasy serial were declining as well as sales of the complete edition.
- I wasn’t happy about that and decided to take the serial out of the shops to push sales of the complete edition.
- I formalated a marketing strategy: first take the serial out of distribution (check), second do a free book promo at Amazon of the comlete edition.
- See, I did it. That was a sound one week marketing strategy.
- A couple of hours later my distributor asked me if I really, really wished to cancel the serial, because it had just been included in the iTunes Apple Breakout book promotion.
- No, scratch that. Lets leave the serial in the shops.
- I can always go back to my original strategy later. Which would make it basically a long term plan.
- So that was a success, wasn’t it? Now I have a strategy which might cover at least two months. I am improving my skills already!
On the positive side you will probably notice what a flexible, fast acting person I am. On the negative side, well, my marketing strategy tends to be a bit … jumpy? But I am working on it. The next marketing plan, spanning a period of four weeks is coming up. The “Creatures of Fire” blog tour. Scheduled to start April 17th. Don’t miss it!